Home › For brands
Guides for brands
Practical answers for hotels, destinations, restaurants and travel brands working with a UGC creator, from what to expect to how to get the most out of every shoot.
- Why create travel content in English, Spanish and French at once?Most travel brands sell to more than one market but shoot content for only one. That leaves bookings on the table.Read the guide →
- What does a UGC creator deliver for a hotel or resort?Hotel UGC is short, authentic content that shows a stay the way a guest experiences it, made for your own website, social channels, booking listings and ads.Read the guide →
- UGC vs. influencer marketing: which one does your brand need?Both use creators, but they solve different problems. The simplest way to tell them apart: who publishes the content.Read the guide →
- How to brief a travel UGC creatorA good brief takes 15 minutes and saves days of back-and-forth. It doesn’t need to be long. It needs to answer the questions below.Read the guide →
- UGC usage rights, explainedUsage rights define where and how long you can use the content. Getting them clear upfront avoids surprises later.Read the guide →
- What makes hotel content turn viewers into bookings?Beautiful isn’t enough. Content that sells a stay helps a traveler picture themselves there and answers the questions they would ask before booking.Read the guide →
Ready to plan your content?
Tell me about your project. I reply within 24 hours with a tailored proposal.